A LEADERSHIP PLAN FOR EXPLOSIVE GROWTH
What if you are the only thing holding you back?
You cannot outperform your mindset.
A groundbreaking approach that has helped hundreds of companies transform their culture and accelerate their growth.
Bart Sayle & Surinder Kumar believe that you already have what you need to transform your business. The key is unleashing the energy, creativity and power of your people to unlock the potential of your culture.
This inspiring book will change the way you think about corporate culture, leadership and growth. It offers a simple but profound message: in order to build your business, you have to build the people.
When change hits, fear of the unknown and fear of failure can override the success of your transformation strategy. By shifting the mindsets and awareness of the people in your organisation to help them to see change as an opportunity they will get off the “red train” of defensiveness, negativity, and anger. Instead, they’ll start riding the “blue train” of empowerment, enthusiasm, and creativity - and amazing results will follow.
Riding the Blue Train features dramatic success stories from clients who have applied these principles in the real world.
Learn how the Breakthrough approach helped:
● Mars Wrigley wake up a sleeping giant to double its business in 5 years
● Pepsi break the mould and increase its market share by creating a “total refreshment beverage company”
● British Airways generate an innovative strategy that transformed its service and created groundbreaking customer insights
This new updated version offers a practical guide and roadmap of tools and techniques to raise your performance and experience Breakthrough results for yourself.
“We should all ride the blue train. It will unleash creativity, imagination, courage and collaboration. This book is a map to re-discovering magical thinking, and team discovered truth.”
“Mindset transformation is one of the most challenging things for any company to achieve. However, Bart Sayle shows us how it’s done. This is a masterpiece, must reading for any company that wants to create complete “stakeholder value” while making shareholders very happy, and for a long time.”
“Bart and Surinder have helped us transform our people, our culture, and our processes, thereby helping us to establish a new trajectory for business growth. ”
“Riding the Blue Train is an essential blueprint for designing a corporate culture that encourages personal and collective creativity and transforms threats into opportunities. Packed with sage advice and enlightening examples, the book helps us recalculate success by focusing on the human equation.”
“I am a strong believer of the core idea of the book, ‘build great people and they will build great businesses.’ Read this book to realize the full potential of your organisation and your business.”
“Bart Sayle and Surinder Kumar transform the way that the next generation of corporate leaders will get their companies on track for future growth. The powerful forces that drive the blue train are certain to change forever the way we view and build our businesses.”
“It is a rare text that provides a compelling argument for cultural empowerment and then lays out the framework for making it work. This is a compelling book that is required reading for any student of inspired leadership.”